Google ads
Google Ads Search Advertising Exam
What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
Combining broad match with Smart Bidding and responsive search ads helps you reach the most…
Google Ads
Google Ads Search Advertising Exam
How does value-based bidding work?
Value-based bidding is a Smart Bidding approach that uses machine learning to optimize for higher…
Google Ads
Google Ads Search Advertising Exam
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
If the campaign’s objective is visibility, the advertiser should select Target Impression Share as the…
Google Ads
Google Ads Search Advertising Exam
Your marketing company has created an enticing ad that receives many clicks relative to impressions.
An engaging ad that generates a high number of clicks compared to its impressions can…
Google Ads
Google Ads Search Advertising Exam
The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.
By choosing leads as the marketing goal for their Google Search campaign, the marketing director…
Google Ads Search Advertising Exam
Assets assist in providing users with which two things they want from their search queries?
Assets help deliver timely and relevant information to users based on their intent and the…
Google Ads
Google Ads Search Advertising Exam
You’re considering using automated bidding to make your campaign management process more efficient.
Automated bidding increases efficiency by using multiple signals to assess user intent, reducing manual effort,…
Google Ads
Google Ads Search Advertising Exam
What are two ways optimization score can help marketers succeed?
Optimization score aids marketers by determining which campaigns need prioritization for improvements and by accelerating…
Google Ads
Google Ads Search Advertising Exam
Which three best practices could you follow to expand your reach with broad match?
To expand your reach with broad match, you should follow these three best practices: use…
Google Ads
Google Ads Search Advertising Exam
The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign.
The advertising director can use the optimization score to assess how close a Google Search…