
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
The education company should consider App specific goals, Business goals, and Stage of app maturity…
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
App downloads are growing year over year and While on mobile devices, users spend the majority of…
George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad…
What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report…
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can…
What should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event that matters to your business and occurs frequently. You should keep it…
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
For a Google App campaign, Aaron should wait to apply any bid changes until at…
Why is conversion tracking critical for Google App campaigns?
Conversion tracking provides vital data that fuels the machine learning central to Google App campaigns…
Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
Using Bid Guidance, Clara can view an estimate of the number of installs or in-app…
Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
Felix measure VTCs with Google, in addition to the network he uses. He’ll receive consistent measurement…