Felix uses Google to measure view-through conversions (VTCs) alongside his existing ad network, allowing him…
When launching an app, especially in gaming, gaining new users and driving installs is the…
A finance company might invest in app promotion for two key reasons: to increase app…
They should begin the new Google App campaign for installs with a target cost per…
Marketers primarily focus on two key objectives when promoting apps: discovery and user engagement. Discovery…
If a retail business wants to upload image assets for their app campaign, they should…
“When creating image assets for an app campaign, consider using an action shot from the…
The system has flexibility to create individual ads that best move a user to install…
Jasmeet should review the campaign’s existing assets to ensure there are enough variations in type…
Luca should inform her client that a Google App campaign optimized for installs is eligible…
