The data transmitted from Search Ads 360 (SA360) to Google Ads to support auction-time bidding…
Automated bidding uses machine learning to set the right bid for each auction, improving ad…
When configuring a bid strategy in Search Ads 360, if your customer’s primary business goal…
For your customer offering beach vacation rental packages, where pricing often fluctuates due to seasonal…
Consider performance goals, campaign goals, and available data when selecting a bidding strategy. Your performance…
Search Ads 360 may be reverting to the previously used basic linear attribution model instead…
They need to configure templates in their Search Ads 360 campaign structure, which dynamically update ads,…
Custom Audiences allow advertisers to reach niche market segments by defining interests, keywords, and URLs…
The Google product that connects with Search Ads 360 to deliver richer data visualization is Looker…
You access reporting, campaigns, and ad groups through the navigation menu (typically on the left…
