What are two capabilities of Google Tag Manager? Select two.
Two key capabilities of Google Tag Manager are: • It enables you to quickly and…
Google Ads
Google Ads Measurement Certifications
Google Ads
Google Ads Measurement Certifications
Which of the following is the first step in setting up conversion tracking?
The first step in setting up conversion tracking is to create a conversion action in…
Google Ads
Google Ads Measurement Certifications
You’re collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal.Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?
If you’re working with a brand that aims to increase revenue during non-holiday periods using…
Google Ads
Google Ads Measurement Certifications
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
To maintain accurate conversion tracking after regulatory changes like the Digital Markets Act, a marketer…
Google Ads
Google Ads Measurement Certifications
Why might an advertiser use enhanced conversions for leads?
Enhanced conversions for leads help advertisers track sales that occur offline after users submit leads…
Google Ads
Google Ads Measurement Certifications
You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
If you want to understand how users from a paid search campaign move through specific…
Google Ads
Google Ads Measurement Certifications
You’re concerned about the complexity of implementing first-party data in your Google Ads campaigns, specifically the technical challenges of formatting and uploading your data.Which of these options simplifies your first-party data implementation?
If you’re worried about the complexity of implementing first-party data in Google Ads because of…
Google Ads
Google Ads Measurement Certifications
You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you’re considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?
If you manage a beauty brand and want to understand cross-media impact and forecast reach…
Google Ads
Google Ads Measurement Certifications
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
A marketer advertising across multiple global markets—including Germany and France—while running YouTube and Search campaigns…
Google Ads
Google Ads Measurement Certifications
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
Enhanced conversions for web use securely hashed first-party data to enable more effective and powerful…