What’s the definition of a tag, as it pertains to digital advertising?
A tag is a small piece of code added to every page of a website…
Google Ads
Google Ads Measurement Certifications
Google Ads
Google Ads Measurement Certifications
An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling.Which three of the following features are benefits you could share regarding conversion modeling? Select three.
An advertiser considering whether to adopt enhanced conversions should understand that conversion modeling provides three…
Google Ads
Google Ads Measurement Certifications
An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy.In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.
Meridian is a strong fit for the advertiser because it enables more accurate and actionable…
Google
Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
If only half of your users have provided consent for analytics purposes and you’re concerned…
Google Ads
Google Ads Measurement Certifications
An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
If an advertiser assigns lead scores in their CRM using only geographic location, they should…
Google Ads
Google Ads Measurement Certifications
What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
If establishing foundational measurement and audience solutions is critical to unlocking the power of AI,…
Google Ads
Google Ads Measurement Certifications
Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.
If a client wants to compare the performance of YouTube campaigns with video campaigns on…
Google Ads
Google Ads Measurement Certifications
How would a digital marketing consultant describe the Google tag to a new advertiser?
A digital marketing consultant would explain the Google tag to a new advertiser as a…
Google Ads
Google Ads Measurement Certifications
What are three reasons why value measurement is a good fit for this advertiser? Select three.
If an advertiser aims to drive revenue and achieve long-term business growth, value-based measurement is…
Google Ads
Google Ads Measurement Certifications
You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign ?An advertiser is looking to drive revenue and long-term growth for their business.
If you’re running a campaign and want to evaluate its ROI, the conversion value/cost column…