What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

In Google App campaigns, identifying users with high lifetime value allows marketers to focus strategies on similar audiences who deliver long-term business growth.

• Focus marketing efforts only on those users that are already engaging with an app regularly.
• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.

Explanation:
Identifying app users with high lifetime value enables marketers to focus their strategies on attracting similar users who are more likely to drive long-term value for the business. By analyzing the behaviors and traits of these high-value users, campaigns can be tailored to target audiences with similar potential. This improves ROI by optimizing bids, creatives, and messaging for users who are more likely to engage consistently and contribute significantly over time. Prioritizing quality over quantity leads to better customer retention, higher profitability, and sustainable business growth.