Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

App engagement should be considered alongside app discovery in marketing because many users stop using apps within three months, and some forget about them entirely after downloading.

• Apps can be accidentally uninstalled.
• Users who haven’t yet downloaded an app might need extra incentives.
• A significant percentage of app users churn after three months.
• Some users download apps and then forget about them.

Explanation:
When promoting an app, it’s important to focus not just on app discovery but also on app engagement. One major reason is that a large portion of users stop using an app within the first three months, making post-install engagement crucial for long-term retention. Another reason is user forgetfulness—many people download apps and then never return to them. In fact, 54% of engagement happens when the app is downloaded via an ad, and 3 out of 4 users often forget they even installed the app. To address this, marketers should implement strategies like personalized push notifications, in-app rewards, and consistent engagement campaigns. These efforts help reduce churn and boost retention, ensuring users continue interacting with the app over time.