What are the two main marketer objectives for app promotion?

Marketers primarily focus on two key objectives when promoting apps: discovery and user engagement.

• Discovery and global expansion
• Global expansion and in-store sales
• Engagement and website growth
• Discovery and engagement

Explanation:

Discovery and engagement are the two primary objectives for marketers when promoting an app.

Discovery is all about increasing the app’s visibility to attract new users, drive downloads, and grow the user base. On the other hand, engagement focuses on keeping users active within the app—fostering loyalty, encouraging repeat usage, and ultimately increasing lifetime value. While discovery ensures new users find the app, engagement ensures they stay and continue interacting.

Together, these goals form the foundation of a successful app promotion strategy, helping ensure both user acquisition and retention.