Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?

Felix uses Google to measure view-through conversions (VTCs) alongside his existing ad network, allowing him to gain consistent and unified insights across his entire marketing strategy.

• Google offers more segmentation information for VTCs than all other networks.
• The VTC metric used by Google is different from most other networks.
• Google has a VTC industry benchmark to compare against similar businesses.
• He’ll receive consistent measurement across his marketing landscape.

Explanation:
Felix should use Google to track view-through conversions (VTCs) to maintain consistent and accurate measurement across his entire marketing strategy. Since different networks may apply different attribution models, using Google’s standardized VTC tracking ensures clarity and comparability in campaign performance. This unified view helps Felix evaluate the true impact of his ads across all platforms, leading to better decision-making and campaign optimization.