Advertising with Google Ads starts with creating campaigns based on your business

When advertising with Google Ads, you should choose the appropriate campaign type for each scenario based on your specific business objectives.

• These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
• These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
• These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping
• These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video

Explanation

Google Ads offers multiple campaign types, each tailored to specific advertising goals and audience behaviors. Here’s how each major ad format works and where they appear:

• Search Ads: These text-based ads appear alongside Google search results and on Google partner websites like YouTube when users actively search for products or services related to your business. They’re ideal for capturing high-intent users ready to take action.
• Universal App Campaigns (App Ads): Designed to promote mobile apps, these ads encourage app downloads and in-app actions. They are shown across Google Search, Display Network, Google Play, and YouTube—helping you reach users across all major platforms.
• Shopping Ads: Perfect for eCommerce, these ads showcase your product details—like image, price, and store name—directly in search results and on the Google Shopping tab. They help shoppers make informed buying decisions quickly.
• Video Ads: These ads run independently or within video content on YouTube and across the Google Display Network. They are excellent for brand storytelling, awareness, and deep audience engagement through rich visual content.

Choosing the right ad format ensures your message is delivered through the most effective channel for your objective—whether it’s conversions, app installs, product promotion, or brand visibility.