How can Google Ads help you to advance your business goals?

Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

Explanation

Your advertising campaigns should align closely with your overall business objectives. Google Ads offers tailored solutions to support a wide range of marketing goals, helping you reach the right audience at the right time. Here’s how Google Ads can help drive your business forward:

• Drive Sales: Increase sales through various channels—including online, in-store, in-app, or over the phone—by reaching high-intent customers.
• Get Leads: Generate valuable leads by encouraging users to complete actions like filling out forms, signing up, or contacting your business.
• Increase Website Visits: Direct the right audience to your website to explore your offerings or learn more about your brand.
• Influence Consideration: Engage potential customers who are researching options, and persuade them to consider your products or services.
• Build Awareness: Reach a broad audience and maximize your brand’s exposure across the web, boosting familiarity and recall.
• Promote Your App: Drive app downloads and increase engagement through ads placed across Google Search, Play, YouTube, and more.

By choosing the campaign objective that matches your business goal, you can ensure your ad budget is used effectively and delivers measurable results.