Which of the following is not a component of Google Display ads’ value proposition?

Search is not included as a component of the value proposition for Google Display ads.

• Intent
• Machine learning
• Performance
• Search

Explanation

Search is not part of the core value proposition of Google Display ads. While Google Search ads target users actively entering text queries, Google Display ads operate differently—focusing on visual placements across websites, mobile apps, and YouTube.

The strength of Display lies in its ability to visually engage audiences through banners and rich media formats. Its value proposition centers on intent-based targeting, machine learning-driven optimization, and performance at scale—not on search behavior. Display ads help advertisers build awareness, influence consideration, and drive action as users passively browse content online, rather than responding to direct search intent.

As a result, search functions independently from the Display Network and does not form part of its strategic offering.