What are three key functionalities of Search Ads 360?

Search Ads 360 offers three core functionalities: detailed insights at the account level, centralized tools to create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts, and robust integrations with other Google products to simplify and streamline workflows.

• Granular insights across an account; offer a wide range of audience-targeting capabilities; and create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts
• Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges
• Granular insights across an account; use AI to provide insights into user behavior and identify trends; and have deep integrations across other Google products to help streamline workflows
• Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offer deep integrations across other Google products to let users streamline workflows

Explanation

Enterprise Insights:
Search Ads 360 provides in-depth and customizable insights across your entire account. The Overview page, for instance, features a range of cards that present key performance metrics and valuable data, accessible at all levels of the account structure.

Scaled Workflows:
The platform allows for the streamlined creation, management, and reporting of campaigns, ad groups, and keywords across multiple advertiser accounts. It also includes tools like labels, custom columns, and automated rules, which can be applied across both agency and advertiser accounts to enhance campaign efficiency.

Enhanced Search Engine Integration:
With strong integrations across multiple search engines, Search Ads 360 enables users to manage all their search marketing tasks within a single platform. This unified experience boosts productivity and simplifies workflow management.