Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Your client wants to customize and analyze particular aspects of their Google Ads data using custom columns. In Search Ads 360, which two types of custom columns should be used?

  • Custom formula and custom labels
  • Custom dimension and custom formula
  • Custom conversion and custom labels


Explanation:
Search Ads 360 allows advertisers to fine-tune their reporting by using custom formula columns for dynamic metric creation and custom conversion columns for tracking targeted actions. These tools offer precise control over how campaign data is viewed and analyzed.


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