Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
If Catherine wants to reengage existing visitors who didn’t purchase, she needs to set the marketing objective to “Drive Action.”
- Influence consideration
- Build awareness
- Increase leads
- Drive Action
Explanation
To reengage visitors who didn’t complete a purchase, Catherine should choose the Drive Action objective when creating a Display campaign. This goal is tailored to motivate users to take meaningful actions—like making a purchase or submitting a form—rather than just browsing or learning more.
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