Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Robert can use custom intent audiences to feature his sporting goods in online publications while potential customers are researching and comparing football brands.

• Affinity Audiences
• Custom Affinity audiences
• Demographic retargeting
• In-Market audiences

Explanation

Custom intent audiences allow advertisers like Robert to reach users who are actively researching specific products or services related to his business—in this case, sporting goods and football gear. Instead of relying on broad categories, custom intent lets advertisers create audiences using keywords and URLs related to the exact products and services their target customers are searching for. This type of precision ensures that Robert’s ads appear in front of the most relevant audience—users who are already in the market and considering making a purchase. By placing his ads in online sporting publications where customers are comparing football gear, Robert significantly increases the chances of influencing their buying decision, enhancing both brand visibility and conversions.