Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)

Automated bidding saves time, sets the optimal bid per auction, and integrates diverse signals to better predict user intent.

• Saves time and marketing resources
• Sets manual bids for specific times of the day
• Minimum and maximum bid values are determined by the daily budget
• Sets the appropriate bid for each and every auction
• Integrates a large variety of signals to evaluate user intent

Explanation

Automated bidding enhances campaign efficiency by:

• Saving time that would otherwise be spent on manual bid adjustments.
• Setting the most appropriate bid for each individual auction, optimizing spend in real-time.
• Integrating diverse signals—like device type, location, time of day, and user behavior—to predict user intent accurately and bid smarter.