Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

• A key benefit of using Google Analytics 4 (GA4) for your sneaker customer is its ability to automate workflows for tracking conversions from their new basketball sneaker launch and seamlessly integrate that data with Search Ads 360.

• GA4 enables cross-device and cross-platform conversion tracking
• GA4 improves page load time performance in Search Ads 360
• GA4 lets you directly edit ad copy in Search Ads 360
• GA4 offers more accurate keyword-level Quality Scores

Explanation:

With GA4, your client can measure conversions across devices and platforms, giving them a complete view of the customer journey.
This includes users who start searching on mobile and convert on desktop, or across different browsers.
By sending this data to SA360, bid strategies become smarter and more informed.
This helps optimize for actual behavior rather than device-specific snapshots.
It’s especially valuable for retail campaigns that span many touchpoints.