Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Conversions are the metrics that vary between Search Ads 360 and Google Analytics 4, yet they remain complementary to each other.

• Average session duration and clicks
• Impressions and bounce rate
• Conversions and revenue
• Page views and search impression share

Explanation:

Search Ads 360 and Google Analytics 4 may report different values for conversions and revenue due to variations in attribution models and data collection methods.
However, both offer complementary insights—GA4 reflects broader user behavior across channels, while SA360 focuses on ad-driven performance.
Together, they help marketers gain a full-funnel understanding of impact.
This makes it easier to optimize both budget and strategy.