Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a list of users who visited his website in the last 30 days and targets them with a 15% discount.

• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
• Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
• Quinn creates a list of cart abandoners that identifies users who visited his website,considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
• Quinn creates a list of basket abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Explanation

Remarketing allows Quinn to reconnect with users who have previously interacted with his website. By targeting those recent visitors and offering them a 15% discount, Quinn encourages them to return and complete a purchase. This tactic directly drives action from warm leads who already showed interest, turning clicks into conversions.