For your client, an agency setting up their Search Ads 360 account, the type of account they should set up first to manage all their customer accounts within their main account is a Manager account

For your client—an agency configuring their Search Ads 360 setup—the first account they should create to oversee all customer accounts under one main account is a Manager account.

  • Client account
  • Submanager account
  • Advertiser account

Explanation:

A Manager account is the top-level account in Search Ads 360 and is essential for agencies. It allows them to manage multiple advertiser accounts from one central location. This setup streamlines access, reporting, and campaign management across all their client accounts.

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