Google ad Google Video Advertising Exam Google Ads, Google ads Video Certification Author September 29, 2025 0 Comments

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Non-skippable in-stream ads
TrueView for Action
Bumper ads
Outstream ads

Explanation

TrueView for Action video ads are specifically optimized to encourage viewers to take meaningful actions, such as signing up, purchasing, or visiting a website, during critical decision-making moments. These ads include prominent call-to-action (CTA) buttons and tailored messaging that motivates engagement. Unlike standard video ads, TrueView for Action allows advertisers to track measurable conversions, helping them link video exposure directly to tangible business results. This makes them ideal for campaigns aimed at driving direct response rather than just awareness.

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What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Explanation

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