You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
- Book Now
- Learn More
- Subscribe
- Watch More
Explanation
For a video ad focused on generating reservations, the “Book Now” CTA is the most effective. It provides a direct, clear action that aligns with the campaign goal, guiding viewers immediately to complete the desired action on the website. Generic CTAs like “Learn More” or “Subscribe” do not create the same sense of urgency or directly link to the booking process, which can reduce conversion effectiveness.
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