You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

• Click-through rate
• Video views and view rate
• Conversion tracking only
• Impression share

Explanation

For a consideration-focused video campaign, measuring video views and view rate is crucial. These metrics indicate how many viewers actually watched the video and for how long, providing insight into engagement levels. Unlike conversion metrics that track final actions, view metrics help advertisers understand the effectiveness of content in capturing audience attention and generating interest in the product or service. This information is essential for optimizing video creative and targeting strategies.