If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

• Affinity audiences and custom affinity audiences
• In-market audiences only
• Remarketing lists exclusively
• Similar audiences only

Explanation

For campaigns focused on building brand awareness, it’s important to reach broad groups of users who are likely to be interested in your category. Affinity audiences allow advertisers to target users based on long-term interests and lifestyles, while custom affinity audiences let you define audiences tailored to your brand. These audience solutions help maximize exposure and ensure your video content reaches the most relevant viewers for awareness campaigns.