What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

• TrueView in-stream ads
• Bumper ads
• Discovery ads
• Outstream ads

Explanation

TrueView in-stream ads and Bumper ads are designed to maximize engagement and create brand recall. These formats capture users’ attention, ensuring they remember your brand when considering a purchase. TrueView in-stream allows viewers to engage with content voluntarily, while Bumper ads deliver short, memorable messages that are ideal for building top-of-mind awareness across YouTube. Using both together helps advertisers strengthen their presence in the consumer decision-making journey.