Why is it a good idea to opt into optimised targeting when creating a video action campaign?

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

• It helps automatically reach users most likely to take action based on campaign signals
• It limits ad delivery to only manually selected audiences
• It guarantees the lowest cost-per-click for all users
• It prevents ads from being shown on mobile devices

Explanation

Opting into optimized targeting allows Google Ads to automatically identify and reach users most likely to convert based on campaign signals and machine learning. This improves campaign efficiency by expanding beyond manually selected audiences while still maintaining relevance, helping advertisers maximize conversions and achieve better performance without additional manual audience management.