It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

• Maximize conversions using automated bidding
• Manual CPC bidding
• Target CPM bidding
• Enhanced CPC with manual control

Explanation

For a first-time video action campaign, using automated bidding focused on maximizing conversions allows Google Ads to leverage machine learning to automatically adjust bids in real time. This ensures that the ads are shown to users most likely to take meaningful actions, reducing manual effort and improving campaign performance. Manual strategies may require more data and experience to optimize effectively.