You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
- Demographic targeting
- Affinity audiences
- In-market audiences
- Similar audiences
Explanation
Demographic targeting allows advertisers to reach users based on age, gender, parental status, or household income. For a campaign targeting male users aged 35–44, this solution ensures that ads are shown only to the intended demographic, improving relevance and efficiency. Using broader audience types like affinity or in-market audiences may reach users outside the desired demographic.
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