You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
- Affinity audiences
- In-market audiences
- Similar audiences
- Custom intent audiences
Explanation
To reach people who have a consistent and long-term interest in cooking, Affinity audiences are the right solution. This audience type helps you target users based on their lifestyles, interests, and habits — such as those who frequently watch cooking videos or browse food-related content. It’s an effective way to connect with relevant users at the awareness stage and build brand engagement among passionate enthusiasts.
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