You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

When creating a video ad storyboard focused on maximizing view completions, how can you hook and maintain viewer attention?

• Start with a strong hook and maintain engaging storytelling throughout
• Deliver the main message within the first few seconds
• Include long-form explanations at the start
• Use minimal visuals to avoid distraction

Explanation

To maximize view completions, video ads need to capture attention immediately. Delivering the main message within the first few seconds ensures viewers understand the core idea quickly and are motivated to continue watching. Combining a strong opening with engaging storytelling and visuals keeps viewers interested, reduces drop-off rates, and increases the likelihood of conversions. Early hooks are especially critical for skippable formats where viewers may exit if not immediately engaged.