The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

When aiming to grow consideration in a Google video campaign, which bidding solution should you optimise for?

• Impressions only
• View-through conversions and engagement metrics
• Clicks on external links unrelated to the video
• Frequency capping without engagement

Explanation

For a video campaign focused on growing consideration, the bidding solution should optimise for actions that demonstrate user interest, such as view-through conversions, engagement, and time spent interacting with your content. This ensures that your ads are served to users who are more likely to consider your brand seriously, rather than simply maximizing impressions or irrelevant clicks. Optimising in this way helps increase the effectiveness of your campaign by targeting audiences who are more likely to progress along the consideration stage of the marketing funnel.