When making creative for a video action campaign, which best practice should you follow?

What is the recommended best practice when creating video content for a video action campaign?

• Keep brand messaging until the end of the video
• Make the call-to-action clear and prominent
• Focus only on entertainment, not conversion goals
• Avoid adding text or graphics to the video

Explanation

When creating video content for a video action campaign, it is crucial to make the call-to-action (CTA) clear and prominent. Action campaigns are designed to drive measurable outcomes such as purchases, sign-ups, or reservations. Placing a clear CTA early in the video and repeating it ensures viewers know exactly what step to take next. Combining a strong CTA with concise messaging, visually engaging elements, and clickable options helps convert passive viewers into active customers and maximizes return on ad spend.