You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?

Which audience solution should you target if you want to reach people interested in cooking for your Google video campaign?

• Affinity Audiences
• In-Market Audiences
• Similar Audiences
• Custom Intent Audiences

Explanation

To reach users who are interested in cooking, Google video campaigns can leverage Affinity Audiences. Affinity Audiences group users based on their long-term interests and lifestyle categories, such as cooking enthusiasts, travel lovers, or sports fans. By targeting this segment, advertisers can effectively engage users who are more likely to have a sustained interest in cooking-related content, thereby increasing brand awareness and campaign relevance.