You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

How can you explain the short-form video content trend to a client for their marketing strategy?

• Short-form content is highly engaging and consumed rapidly on mobile devices
• Long-form content drives immediate conversions
• Short-form content is rarely shared on social platforms
• It requires heavy production and long turnaround times

Explanation

Short-form content, such as 15–60 second videos, has become increasingly popular on platforms like YouTube Shorts, TikTok, and Instagram Reels. This format is designed for rapid consumption, often on mobile devices, and maximizes engagement with users who prefer quick, digestible content. Advertisers benefit from this trend by creating concise, memorable messages that capture attention quickly, increase brand recall, and can be used effectively for remarketing campaigns to audiences who have already engaged with longer content. Short-form content also allows brands to test creative concepts and iterate rapidly based on audience response.