To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

• Conversions and view-through conversions
• Clicks and impressions
• Engagements and watch time
• Leads and subscriptions

Explanation

To accurately measure the full value of your action campaigns, you should capture both conversions and view-through conversions. Conversions measure users who take direct action after clicking your ad, while view-through conversions account for users who don’t click but later convert after viewing the video. Tracking both gives you a complete picture of how your campaign influences user behavior—capturing both direct and indirect impact on performance and helping you evaluate your campaign’s total effectiveness.