You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

For a video action campaign focused on driving online sales efficiently, you should add a conversion-focused extension to encourage immediate action.

• Location extension
• Call extension
• Site link/Shopping or Lead form extension
• App promotion extension

Explanation

In a video action campaign aimed at increasing online sales, adding a conversion-oriented extension helps guide viewers toward completing a purchase or other desired actions. Extensions like site links, shopping cards, or lead forms make it easier for users to take immediate action directly from the video ad. This approach leverages the automated bidding and targeting features of video action campaigns to maximize conversions efficiently, reducing manual optimization effort while boosting return on ad spend.