You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

For a Google video campaign with a consideration goal, which measurement solution helps track how many people watched your video?

• Video action campaigns metrics
• Brand lift studies
• Store visits tracking
• Customer surveys

Explanation

For a consideration-focused video campaign, you want to measure actual engagement with your video content. Video action campaign metrics allow you to track how many people watched your video, including metrics such as view-through rates, video completions, and interactions. These insights help you evaluate the effectiveness of your video in influencing potential customers and adjusting your strategy to increase consideration and engagement.