Why is it a good idea to opt into optimised targeting when creating a video action campaign?

Why is it beneficial to enable optimised targeting when setting up a video action campaign?

• Optimised targeting finds new, relevant audiences beyond your selected targeting to drive better performance
• It limits ad delivery only to your defined audience segments
• It reduces ad reach by narrowing targeting to existing customers
• It automatically increases your bid without improving conversions

Explanation

Opting into optimised targeting in a video action campaign allows Google Ads to automatically find additional users who are likely to convert, even if they fall outside your defined audience segments. This feature leverages machine learning to identify patterns in user behavior, demographics, and intent signals to expand your reach to potential customers who share similarities with your existing converters. As a result, you can improve conversion volume, efficiency, and overall campaign performance without the need for manual audience adjustments.