You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

To achieve maximum reach on a limited budget, which combination of awareness-focused video ad formats should you use?

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads only
• Outstream ads only
• Video discovery ads only

Explanation

For awareness campaigns with a limited budget, using a mix of skippable in-stream ads and bumper ads is recommended. Skippable in-stream ads allow viewers to engage voluntarily, reducing wasted impressions, while short bumper ads deliver concise, memorable messaging that maximizes reach efficiently. Together, they provide broad visibility across YouTube and the Google Display Network while keeping costs under control.