You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

Which measurement solution should you use to track ad reach and frequency across devices and formats in a Google video awareness campaign?

• Reach Planner
• Brand Lift studies
• Conversion tracking only
• Click-through rate reports

Explanation

Reach Planner is the optimal measurement solution for awareness campaigns focused on understanding how many people saw your ads and how frequently across devices and formats. It allows advertisers to plan and forecast reach and impressions effectively, ensuring ads are delivered to the right audience at the right scale. By combining Reach Planner insights with fundamental video metrics like ‘Video played to’, marketers can make data-driven decisions to maximize audience coverage and campaign impact.