You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Tell an emotional or relatable story that connects to your brand message
• Focus only on showing product features and specifications
• Use fast cuts and flashy visuals without a storyline
• Rely solely on text overlays to deliver your message

Explanation

To help people think or feel something through your video ads, it’s essential to tell an emotional or relatable story that aligns with your brand message. Storytelling allows audiences to connect on a deeper level, fostering empathy and stronger brand recall. Rather than focusing solely on product details, emotional narratives inspire engagement and can shift perceptions, helping viewers associate positive feelings with your brand.