You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

• It allows you to tell a story through multiple ads shown in a specific order to guide viewers toward consideration
• It ensures that the same ad is shown repeatedly to the same audience
• It automatically increases your bid for audiences most likely to convert
• It limits ad frequency to one impression per user

Explanation

Video ad sequencing lets advertisers build a narrative across multiple video ads shown in a deliberate order, helping to move viewers from awareness to deeper consideration. By strategically delivering connected messages over time, brands can strengthen recall, emotional engagement, and intent to purchase. This approach ensures each video plays a role in the storytelling process, nurturing the audience toward a meaningful action or conversion.