Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
- Video action campaign
- Video awareness campaign
- Brand lift campaign
- Reach campaign
Explanation
A Video Action campaign is designed to drive measurable actions such as purchases, sign-ups, or other conversions. By focusing on users who are more likely to engage or buy, these campaigns maximize purchase intent. They use automated bidding, optimized targeting, and compelling calls-to-action to guide viewers toward completing a conversion, helping advertisers achieve tangible business outcomes.
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