It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

For a first-time video action campaign, which bidding strategy approach should you implement for optimal results?

• Start with automated bidding focused on conversions or CPA targets
• Set manual bids for each ad placement
• Use target impression share bidding
• Bid only for maximum clicks without conversion goals

Explanation

For a first-time video action campaign, automated bidding is recommended because it uses machine learning to optimize bids in real time for conversions or cost-per-acquisition (CPA) targets. This approach reduces the need for manual adjustments while helping achieve campaign goals efficiently. Automated bidding evaluates a wide variety of signals—including user behavior, demographics, and device type—to allocate budget effectively and maximize conversions. For new campaigns, this allows advertisers to quickly gather performance data and optimize without overcomplicating bid management.