You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
For driving maximum reach and video completions, use a mix of skippable in-stream ads and bumper ads.
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and outstream ads
- In-feed video ads and masthead ads
- Outstream ads and video discovery ads
Explanation:
Combining skippable in-stream ads with bumper ads offers the best balance between reach and completion rates. Skippable in-stream ads allow longer storytelling and viewer engagement, while bumper ads ensure short, impactful brand reminders. Together, they efficiently maximize awareness, reach, and completed views within your campaign budget.
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