You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
You’re creating a storyboard for a video ad and want to optimise for view completions. Focus on grabbing attention immediately and keeping viewers engaged throughout the video.
Options:
- Hook viewers with engaging visuals or narrative in the first few seconds
- Use long intros with brand messaging
- Rely solely on background music
- Focus only on the end call-to-action
Explanation: Capturing attention in the first few seconds of a video is crucial for view completions. Using compelling visuals or storytelling hooks viewers immediately and maintains engagement, increasing the likelihood that they watch the entire ad.
Share this content:
Post Comment