When Google Ads is linked to Google Analytics, key events can be used to create conversions.How can these conversions be used in Google Ads?

When Google Ads is connected to Google Analytics and key events are set up as conversions, those conversions can be used in Google Ads to optimize bidding for ad placements.

• Google Ads can use these conversions to see industry benchmarking data.
• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to generate new keyword ideas.
• Google Ads can use these conversions to optimize your bids for ads placements.

Explanation:

When Google Ads is linked with Google Analytics 4 (GA4), the key events you define as conversions in GA4 are imported into Google Ads. These conversions are then used as signals by Google Ads Smart Bidding strategies. By optimizing for these key events, Google Ads’ AI automatically adjusts bids in real time to drive more valuable conversions across different ad placements. This integration enables consistent tracking and improves campaign optimization by leveraging insights from the complete user journey recorded in Analytics.