.If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

Calls are tracked through a dynamically generated Google forwarding number when an advertiser uses Google’s phone call conversion tracking feature.

• The calls are tracked by the conversion name for the advertiser’s store.
• The calls are tracked by the phone number listed on the advertiser’s official store website.
• The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
• The calls are tracked by a dynamically created Google forwarding number.

Explanation:

Google’s phone call conversion tracking allows advertisers to measure how effectively their ads drive phone calls from their website. It works by dynamically inserting a Google forwarding number in place of the business’s actual phone number. When a call meets a predefined minimum duration, it is counted as a conversion. This setup helps advertisers exclude short, low-value calls and clearly identify which keywords, ads, or campaigns are responsible for generating meaningful phone call conversions.